CrowdCast
Case Study
Client Overview
CrowdCast is a global Virtual, Live & Hybrid Event Design and Production Company specializing in creating memorable events of all sizes for clients worldwide. With a team of experienced professionals and a diverse portfolio, they approached us with a goal to expand their reach, establish themselves as industry leaders, and increase their client base.
Emilia Johnson
Co-Founder
CrowdCast
Challenge
CrowdCast faced several challenges:
- Limited online presence: Their website was not optimized for search engines, and they had a minimal social media presence.
- Fierce competition: The event design and production industry is highly competitive, with numerous established players.
- Diverse audience: They needed to target event planners, businesses, and organizations worldwide, each with different needs and preferences.
- Limited brand recognition: CrowdCast lacked a strong brand identity and industry authority.
Strategy and Execution
- Website Optimization: Conducted an SEO audit and optimized the website for relevant keywords. Revamped the website with a mobile-responsive design and a clear, compelling value proposition.
- Content Marketing: Launched a blog on their website, publishing regular articles on event planning trends, best practices, and success stories. Created downloadable resources, including eBooks and checklists, to capture email leads.
- Social Media Marketing: Established and maintained active profiles on LinkedIn, Facebook, and Instagram. Shared engaging content, including event highlights, industry news, and behind-the-scenes photos and videos.
- Email Marketing: Developed a lead generation strategy, offering valuable event planning resources in exchange for email subscriptions. Sent out monthly newsletters with event case studies, industry insights, and promotional offers.
- Online Advertising: Launched targeted PPC campaigns on Google Ads and LinkedIn, focusing on relevant keywords and demographics. Implemented retargeting ads to keep CrowdCast top-of-mind for website visitors.
- Networking and Partnerships: Actively participated in virtual and in-person industry events, forging valuable connections and partnerships. Collaborated with event-related businesses to offer bundled services and cross-promotions.
Results
- Website traffic increased by 150% within the first six months.
- Improved search engine rankings, with CrowdCast appearing on the first page of Google for key industry-related keywords.
- Social media following grew by 200%, with a high engagement rate among event planners and professionals.
- Email list expanded to 5,500 subscribers, with a 10% conversion rate for event planning resources.
- Online advertising campaigns generated a 20% increase in qualified leads.
- CrowdCast’s brand recognition and authority within the industry improved significantly.
- The company secured contracts for several high-profile virtual, live, and hybrid events worldwide.
Conclusion
CrowdCast's digital marketing strategy successfully addressed their challenges, helping them establish a strong online presence, attract a global client base, and position themselves as industry leaders. By leveraging a combination of SEO, content marketing, social media engagement, and strategic partnerships, they achieved remarkable results and continue to grow their business in the competitive event design and production industry.