CrowdCast
Case Study

Virtual, Live & Hybrid Event Design and Production

Client Overview

CrowdCast is a global Virtual, Live & Hybrid Event Design and Production Company specializing in creating memorable events of all sizes for clients worldwide. With a team of experienced professionals and a diverse portfolio, they approached us with a goal to expand their reach, establish themselves as industry leaders, and increase their client base.

Emilia Johnson

Co-Founder
CrowdCast

Challenge

CrowdCast faced several challenges:

  • Limited online presence: Their website was not optimized for search engines, and they had a minimal social media presence.
  • Fierce competition: The event design and production industry is highly competitive, with numerous established players.
  • Diverse audience: They needed to target event planners, businesses, and organizations worldwide, each with different needs and preferences.
  • Limited brand recognition: CrowdCast lacked a strong brand identity and industry authority.

Strategy and Execution

  1. Website Optimization: Conducted an SEO audit and optimized the website for relevant keywords. Revamped the website with a mobile-responsive design and a clear, compelling value proposition.
  2. Content Marketing: Launched a blog on their website, publishing regular articles on event planning trends, best practices, and success stories. Created downloadable resources, including eBooks and checklists, to capture email leads.
  3. Social Media Marketing: Established and maintained active profiles on LinkedIn, Facebook, and Instagram. Shared engaging content, including event highlights, industry news, and behind-the-scenes photos and videos.
  4. Email Marketing: Developed a lead generation strategy, offering valuable event planning resources in exchange for email subscriptions. Sent out monthly newsletters with event case studies, industry insights, and promotional offers.
  5. Online Advertising: Launched targeted PPC campaigns on Google Ads and LinkedIn, focusing on relevant keywords and demographics. Implemented retargeting ads to keep CrowdCast top-of-mind for website visitors.
  6. Networking and Partnerships: Actively participated in virtual and in-person industry events, forging valuable connections and partnerships. Collaborated with event-related businesses to offer bundled services and cross-promotions.

Results

  • Website traffic increased by 150% within the first six months.
  • Improved search engine rankings, with CrowdCast appearing on the first page of Google for key industry-related keywords.
  • Social media following grew by 200%, with a high engagement rate among event planners and professionals.
  • Email list expanded to 5,500 subscribers, with a 10% conversion rate for event planning resources.
  • Online advertising campaigns generated a 20% increase in qualified leads.
  • CrowdCast’s brand recognition and authority within the industry improved significantly.
  • The company secured contracts for several high-profile virtual, live, and hybrid events worldwide.

Conclusion

CrowdCast's digital marketing strategy successfully addressed their challenges, helping them establish a strong online presence, attract a global client base, and position themselves as industry leaders. By leveraging a combination of SEO, content marketing, social media engagement, and strategic partnerships, they achieved remarkable results and continue to grow their business in the competitive event design and production industry.

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