IntelDoc
Case Study
Client Overview
IntelDoc is a cutting-edge Intelligent Document Processing (IDP) company specializing in secure, on-premises document processing solutions for the military and defence sector. IntelDoc has become a trusted partner in handling secret documents, data analytics, and unstructured data interpretation powered by Artificial Intelligence (AI) and Machine Learning (ML).
Audrey Roy
Co-Founder
Cryphton
Challenge
IntelDoc, besides being established within the public sector, faced the challenge of expanding its market presence onto the private sector. Their goal was to establish themselves as the go-to solution for secure, on-premises or cloud document processing, particularly for secret documents, and to build trust and credibility in this security-sensitive market.
Strategy and Execution
- New Targeting and Audience Segmentation: We identified key segments within the private sector, including legal firms, banks, insurance companies and other corporations dealing with classified information. Audience segments were further categorized based on roles and challenges.
- Re-branding: A re-branding effort focused on emphasizing the security and reliability of IntelDoc’s locally based IDP solution. The messaging, logo and design of the brand was completely revamped across all platforms including the website and landing pages, social media, email and other channels.
- Web Design: The website underwent a redesign to reflect a clean, professional, and secure image. The design aimed to foster trust and confidence in visitors, with clear messaging about IntelDoc’s security measures.
- Website Optimization for Lead Generation: The website was optimized to capture leads effectively. Clear call-to-action (CTA) buttons, lead capture forms, and landing pages were strategically placed to encourage lead generation. Valuable resources were offered in exchange for contact information.
- Lead Generation: A multi-faceted approach included pre-qualified lead generation, content marketing, paid advertising, and SEO. Targeted landing pages were created, and strategically segmented Google Ads campaigns were run using relevant keywords to attract new and returning traffic.
- Content: Regular high-quality content addressed the unique challenges of the private sector. This included weekly blog posts, case studies, webinars, and eBooks showcasing the benefits of IntelDoc’s IDP for secret documents, data analytics, and unstructured data interpretation.
- Social Proof Building: IntelDoc strategically leveraged their expertise and success stories to build social proof. High-profile client testimonials and case studies were prominently featured on the website, landing pages and other marketing materials. These testimonials highlighted IntelDoc’s capability to deliver secure, on-premises document processing solutions, reinforcing trust and credibility within the target audience. Additionally, certifications and security clearances were showcased to underline IntelDoc’s unwavering commitment to data security and confidentiality, further solidifying their reputation as a trusted partner in the military and defence sector.
- Brand Trust and Reputation Building: Trust was established through successful case studies, testimonials from satisfied clients, and relevant certifications and including these in marketing materials.
- Thought Leadership: IntelDoc positioned itself as a thought leader, publishing content on industry trends, security best practices, and the future of document processing in the military and defence sector.
Results
IntelDoc’s digital marketing strategy yielded outstanding results within just a few months:
- Website traffic increased by 60%.
- Lead generation improved by 55%.
- Conversion rates on landing pages increased by 40%.
- IntelDoc’s thought leadership content gained recognition within the private sector.
- The company established partnerships with key industry players, expanding its reach and credibility.
Conclusion
IntelDoc successfully overcame the challenges of expanding within the competitive private sector by implementing a comprehensive digital marketing strategy closely supporting their sales department. Through re-branding, website optimization, targeted lead generation, and thought leadership, they positioned themselves as a trusted partner for secure, on-premises and cloud document processing solutions. IntelDoc's commitment to security and its association proved to be powerful factors in building brand trust and credibility. The remarkable results achieved through this strategy underscore IntelDoc's position as an industry leader in IDP for the private sector.